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Virtual Couture. Fashion 3D ? Digitised, Animated and Interpreted

Exhibition
? Hermann Weizenegger

How does virtuality fit in with fashion? Is it not necessary to capture not only the appearance of materials and their movement, but also their texture and sound, in order to grasp fashion in its entirety? In contrast, the virtual often seems mechanical, cool and emotionless. So what is the special attraction of combining these two poles? These questions are at the centre of the exhibition, which approaches the subject from different perspectives.

The starting point is initially the research project "Virtual Couture. 3D digital reconstruction and animation", which was carried out in 2024. Previously unseen models from the late 18th century and fashion from the 1920s by fashion icons Gabrielle Chanel and Jeanne Lanvin as well as a haute couture model by Madame Grès from the 1970s were selected from the collection with the aim of being able to show them animated and virtually in multiple views. To this end, the historical context was analysed in advance with the help of contemporary documents and the dimensions of the models were taken in order to reconstruct them digitally and three-dimensionally. This innovative approach enables the Kunstgewerbemuseum to show fashion in motion for the first time and thus significantly expand the previously rather static view of this important collection.

In the presentation, visitors now also have the opportunity to directly compare the digital reconstruction with the original designs.

Cooperation with universities

The project was realised in collaboration with three groups of students from the University of Applied Sciences Potsdam and the Academy of Fashion and Design Berlin. The results produced in these seminars ? both in virtual formats and through artistic interventions and contextual extensions ? will also be shown in the exhibition. 
Using 3D design software and generative AI applications, the students of the Academy of Fashion and Design Berlin created their own digital capsule collections inspired by the Kunstgewerbemuseum's models, as shown in the video still by Burkhard Jacobs. 
The students of the FH Potsdam under the direction of Prof. Hermann Weizenegger and Dr Sabine de Günther have developed and implemented the supplementary exhibition objects, the exhibition concept as well as the visual and written language. 
The scientific and artistic team consists of Dr Katrin Lindemann, Dr Sabine de Günther and Dipl. Des. Andrea D?ring.

  • Cooperation partners:
    AMD Akademie Mode und Design (Department of Fashion Design and Fashion Management), University of Applied Sciences Potsdam (Department of Design)
  • Students:
    Maurice-Cesare Braatz, Emily K?ster, Mara Wackenroder, Veronika Strasser, Lucie Katharina Behrens, Moran Dori, Lukas Boos, Maximilian Olstedt, Merve Toraman, Oliver Lehmann, Ruby Guttau, Zoe Dimitriadis
  • Exhibition concept & realisation:
    Valentina Lenk, Jesse Altmann, Clara B?ckers, Vivienne Richmond, Merve Toraman, Zeynepsu Tuncer, Ayleen Gabriel, Moran Dori
  • Detailed typographic support:
    Prof. Christina Poth
Target audience: Professional audience University members Public Prospective students

19/06/2025, 7.00 pm

Exhibition Opening: Virtual Couture. Fashion 3D ? Digitised, Animated and Interpreted

The dress code for the evening is: "Overdressed ? Dress to impress".

By participating in the event, you agree to the possible publication of photos in which you can be seen.

Kunstgewerbemusum (KGM)
Johanna-und-Eduard-Arnhold-Platz / Matth?ikirchplatz
10785 Berlin
Germany

20/06–14/09/2025

Virtual Couture. Fashion 3D ? Digitised, Animated and Interpreted

Kunstgewerbemuseum (KGM)
Johanna-und-Eduard-Arnhold-Platz / Matth?ikirchplatz
10785 Berlin
Germany

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