The Press and Science Communication Office regularly informs the press about important developments and events at the university.

Please note that not every topic is suitable for a press release. We would be happy to advise you on the best form of publication for your announcement. Typical occasions for a press release include current research results, major events or visits by prominent personalities.

Ideally, the information will be picked up by media representatives and further processed for online news, print, TV or radio. Through press releases, we control the positive perception of the university in the media. All university employees (except students) receive the press releases by email.

Have you received a press enquiry? Please let us know. This will enable us to draw additional attention to publications via the FHP channels. We are happy to provide you with tips and are available to answer any questions you may have.

We use the press newsletter to communicate dates and events that are relevant to the general public to the media in brief form. News items are also frequently included in the press newsletter. The press newsletter is published every two weeks during the lecture period. 

All employees receive the press newsletter by email for their information.

News

NNews items can be written for the general public or only for university members. News items are short reports from everyday university life that provide readers with new/important/exciting information. These can include nominations, information on study organization, or interim results from (research) projects. News items appear on the website ¨C with at least one image, if possible.

News items are written decentrally, i.e., under the responsibility of the departments, central institutions, representatives, etc.

The university's decentralized web editors will assist you with publication. You can see who is responsible for you in the list of web editors for the (specialist) departments.

Internal News 

Internal news is aimed exclusively at university members (students, staff, lecturers) and provides information about internal developments, offers, and events that are not intended for the general public.

Dates

Dates can be published on the website either for the public or internally for university members. Public dates are aimed at a broad audience and provide information about upcoming events such as lectures, workshops, or events that are open to and of interest to external visitors. Internal dates are events that are only visible to university members. 

Notes

Internal news and events are only accessible to registered university members. The Marketing and Content Management department maintains central news and events, while the web editors of the (specialist) departments can independently post content for their area.

The University of Applied Sciences Potsdam is represented on the following channels:

• Instagram
• LinkedIn
• TikTok
• Facebook

Communicating topics via social media works best with image/video material. Each platform serves different target groups. Social media channels are increasingly important advertising channels through which target group-specific ads/campaigns can be published.

The monitors in the main building and in the entrance areas of the buildings at the University of Applied Sciences Potsdam can be flexibly programmed with changing content. This content can include event announcements, service offers or information about campus life.

The Marketing and Content Management department is responsible for the content on the media wall in the main building and the monitor in House 4. The monitors in the other buildings are jointly managed by the department administrators and the dean's offices.

• Requirements for uploading
• Dimensions of the media wall in the main building: 4320 ¡Á 1920 pixels
• Dimensions of the information displays/monitors in the buildings: 1366 ¡Á 768 pixels
• File formats: JPG, PNG, Mp4
• Colour mode: RGB
• Image size ideally 4320 ¡Á 1920 pixels, aspect ratio 9:4

Would you like to advertise a project or event with a poster? In buildings 1¨C5, there are magnetic walls where posters can be displayed after consultation. 

In the main building, advertising columns are available in the foyer, as well as a magnetic wall opposite the food counter in the canteen.

There are also notice boards for putting up posters in the laboratory and workshop building. 

Please do not stick anything on doors or walls (apart from the walls with hanging facilities).

Internal circular emails to selected distribution lists at the university must be approved by Birgit Li?ke or Katy M¨¹ller before being sent. It is not possible to send emails from personal email addresses. Please use your department's functional address, for example, if you wish to send important information to university members in bulk.

The following distribution lists are available and stored in the global address book in Outlook:

• All professors
• All academic staff
• All non-academic staff
• A complete list (summary of the above-mentioned recipients plus lecturers and honorary professors)
• All students

The use of the mailing lists is regulated as follows:

• The President, the members of the Executive Board, the President's personal assistant and the Marketing and Content Management Department can send messages to all of the above mailing lists.
• The committees and representatives can use the lists of the groups they represent.
• The AStA may use the mailing lists of all students.
• The Human Resources Department may use all mailing lists except those of students.
• The heads of institutes and central facilities may use the mailing lists in accordance with their responsibilities.