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Press release
New Further Education Programme: Cultural Institutions in Transformation - Challenges and Concepts for the Future of Culture
The cultural landscape is changing rapidly. Museums, theatres and cultural centres must find new ways to remain more diverse, sustainable and therefore more visible. The continuing education course "Cultural Institutions in Transformation", offered by the Centre for Further and Continuing Education (ZEW) at the University of Applied Sciences Potsdam, will take place from the 10th to the 12th of July 2025 and will provide practical insights into the topics of teaming, digital visibility, artificial intelligence, sustainability and the strategic development of cultural brands in exchange with experts.
Workshops, case studies and discussions in the "Cultural Institutions in Transformation" training programme enable new perspectives and sustainable solutions. Participants receive practical impulses for the development of strong cultural brands, strategies for organisational development and the application of artificial intelligence. One highlight is the exchange with a cultural institution that is currently undergoing change.
"A successful transformation requires both a willingness to change and appreciative communication," says course leader Dr. Simone Oelker. "The training programme shows practical ways to make cultural institutions fit for the future. "
The speakers:
- Dr. Simone Oelker is an art historian, curator and consultant for cultural institutions. She is the founder of Communication-Art and specialises in communication, mindset and change management in the cultural sector.
- Florian Bolenius is a board member and administrative director of the Stiftung Deutsche Kinemathek – Museum für Film und Fernsehen in Berlin. He previously held senior positions in cultural management, including for the German Federal Cultural Foundation and Bauhaus Dessau.
- Prof Dr Christian Czychowski is a lawyer and partner at NORDEMANN. He is an expert in copyright and art law and an honorary professor at the University of Potsdam. He advises numerous cultural and educational institutions on legal issues.
- Steffi Holz is a designer, lecturer and founder of Bureau Steffi Holz. Her work has been honoured several times, including the Red Dot Design Award and the German Design Award. She develops innovative design concepts for cultural institutions.
