Universities are the drivers of innovation in our society. If we are serious about lifelong learning, they must play an important role in the further education market. On the one hand, because they can communicate the latest research findings at first hand ¨C not only to "traditional" students, but also to professionals and companies who want to keep up with the times. Secondly, because they also benefit massively as institutions from successful further education programmes: They gain insights into professional practice that might otherwise remain closed to them. Although it sounds so simple, many universities are still struggling with the topic. The University of Applied Sciences Potsdam shows how to overcome the difficulties and offer attractive further education programmes.