The continuing education market 2023 brings together highly qualified speakers and experts and offers insights into current trends and developments in the education sector. Guests include Tobias D¨¹now, State Secretary for Science, Research and Culture of the State of Brandenburg (MWFK), Dr. Jo? Steinke from the General Secretariat for Youth and Welfare of the German Red Cross (DRK) and Andreas Kaczynski (Board Member of Der Parit?tische LV Brandenburg e.V.).

State Secretary for Science Tobias D¨¹now: "Universities are the drivers of innovation in our society. If we take the talk of lifelong learning seriously, they must play an important role in the continuing education market. On the one hand, because they can communicate the latest research findings at first hand ¨C not only to "traditional" students, but also to professionals and companies who want to keep up with the times. Secondly, because they also benefit massively as institutions from successful continuing education programmes: They gain insights into professional practice that might otherwise remain closed to them. Although it sounds so simple, many universities are still struggling with the topic. The University of Applied Sciences Potsdam shows how to overcome the difficulties and offer attractive continuing education programmes."

Prof. Dr. Tobias Schr?der, Vice President for Studies and Teaching at the University of Applied Sciences Potsdam, emphasised the relevance of the continuing education market: "Lifelong learning is key to adapting to a constantly changing world of work. The Continuing Education Market 2023 offers a unique opportunity for all interested parties to find out about current developments in adult education and gain valuable insights into the future of the world of work."

The Continuing Education Market 2023 will take place in hybrid form for the first time, enabling participation across Germany and worldwide. The speakers and panellists will be physically present at the the University of Applied Sciences Potsdam, while participants will be able to follow the event virtually. The programme offers parallel channels that allow participants to take part according to their own preferences.

The Continuing Education Market 2023 will focus on various aspects of adult education in a heterogeneous programme:

Session 1: Continuing education programmes at the FHP
In this session, various continuing education programmes at the University of Applied Sciences Potsdam will be presented and discussed with the participants. Academic directors and lecturers from the university will be available to provide insights into the programmes and answer questions.

Session 2: Career and labour market
In parallel channels, the necessity and importance of continuing academic education for personal career development and the labour market will be discussed. Experts will offer insights into the latest developments and trends in this field.

Session 3: Panel discussion on lifelong learning: How can academic continuing education contribute to mastering the challenges of the future?
This panel discussion will address specific topics related to lifelong learning:

• What is the importance of lifelong learning for personal and professional development in a rapidly changing world?
• How can the competences and skills required in a rapidly changing professional environment be taught?
• How can academic continuing education better fulfil the needs and interests of learners?
• What role does continuing academic education play in lifelong learning?
• What challenges are there in designing continuing education programmes for different target groups and how can these be overcome?
• What new developments and trends require continuing education programmes to be adapted and how can educational institutions respond to them?

Guests on the podium:
Tobias D¨¹now, State Secretary for Science, Research and Culture, Ministry of Science, Research and Culture of the State of Brandenburg (MWFK)
Andreas Kaczynski, Board of Directors, Der Parit?tische LV Brandenburg e.V.
Dr. Jo? Steinke, Head of Youth and Welfare, DRK e.V. - General Secretariat

On the podium for the University of Applied Sciences Potsdam:
Prof. Dr. Tobias Schr?der, Vice President for Studies and Teaching
Mustafa Turna, Head of the Centre for Continuing Education

The event offers a unique opportunity to explore the possibilities of continuing education and to jointly discuss and develop solutions for the future of lifelong learning.

To the programme