The popular web analytics tool Google Analytics enables marketing managers to take a close look at the behaviour of their website visitors and use the insights gained to optimise their website and marketing measures.

As part of the new Google Analytics for non-profit organisations & small businesses training course, lecturer and founder of the agency "analyticsfreaks" Maria-Lena Marysik enables her participants to use Google Analytics (GA4) in a targeted manner, create reports and carry out analyses.

Participants learn the basics of web analytics, find out more about the structure of Google Analytics and which data is processed. Using concrete case studies, they will learn how to draw valuable conclusions from their website traffic and make data-based decisions.

The training programme starts in March 2025 and consists of five seminars of five hours each. It is aimed at marketing and e-commerce managers from social organisations, NGOs, start-ups and self-employed people in the field of social work. Special focus is placed on the specific challenges of non-profit organisations and small businesses - such as limited human and financial resources.

You can find more information on our website.